Mafia II Hits the Streets of Chicago
Hosted by SFX360, Wizard World Chicago Comic Con, and 2K Games the official launch party of Mafia II was held as a Masquerade Ball in Chicago on Saturday night, August 21st. Gangsters and their dolls were treated to live music, free swag from SFX360 sponsors and free drinks from Dr. Pepper and Viper.
The event was featured as the Saturday night Comic Con party and so the cosplay kids came out in full force. The Incredible Hulk, Mario, Incognito, Spiderman, and the infamous Blue Ninja Girls as well as a gaggle of other characters jump jived their way into the night. Julie Furman “LadyJ” of SFX360 was the MC and host of the evening. She got the crowd pumped as the evening rolled on and like the pied piper had a frenzy of fans following her around the ballroom as she gave away some fabulous prizes which included Mafia II t-shirts and posters, Astro A30’s headsets, Comic Con figurines, Gunnar Optics eyewear, copies of Mafia II, as well as a Xbox 360 and PS3 console.
Ross Furman, founder of SFX360 as well as the entire SFX360 crew did a fantastic job at putting together this event. Stone Chin, Global Public Relations Manager at Microsoft, and Jennie Sue, Public Relations Manager at 2K Games, were in attendance and enjoyed the costumes and excited atmosphere in the ballroom. I was really glad to see this event brought to Chicago and I know that the gaming community that attended were very happy as well. Thanks again to SFX360, 2K Games, NVIDIA, Astro Gaming, Dr. Pepper, Gunnar Optiks, Gripit’s, and Chicago Comic Con for the festivities. Don’t forget to play Mafia II which releases on Tuesday, August 24th.
Check out my photos from the launch party.
Created with Admarket’s flickrSLiDR.