The Entertainment Software Association (ESA) announced plans for several charitable programs during their E3 Expo, June 2nd -4th. Among them, a Blood drive which will let attendees of the show give some much needed life giving mana to those in need. The ESA planned the programs as their way of giving back to the Los Angeles community, where the expo has been hosted for many years.
“I’m proud we can give back to the Los Angeles-based community that has welcomed us for so many years. We felt that this would be a perfect way to let our E3 Expo attendees become personally involved in charitable efforts, and allow them to make a difference,” said Michael D. Gallagher, president and CEO of the Entertainment Software Association, the trade association that represents the U.S. computer and video game publishers and owns the E3 Expo.
Other programs include a video game competition, Pro vs. GI Joe, in which professional video game players go up against professional athletes, celebrities and military personnel….for fun, of course! And the ESA is also sponsoring a T-Shirt design competition, with portions of the proceeds going to help The Midnight Mission in Los Angeles.
For more details on what’s happening and how to participate, check out the official E3 website press release.
http://www.e3expo.com/press/post/481/e3-expo-gives-back-to-the-community